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This is a broad term for posters, banners,
point-of-purchase materials and
other supporting printed materials.
Most collaterals are directly adjacent or nearby the product or service you want to sell. It is a great way to amplify messages from your packages or bring more information than can be obtained from a casual glance.
Although the graphics and headlines must command attention quickly, most point-of-purchase venues are in an environment where the customer actually has time to read them. Prioritize your main selling propositions but do not be afraid to tell all you need to.
In addition to drawing attention to your product, point-of-purchase collaterals present your sales message right at the point of contact with your customer. They have a terrific ROI.
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This public service poster addresses
a specific problem or concern.
Using fear as an attention getter,
this poster offers a solid solution and
a way to get immediate help. |
In-store promotions for Mr. Subb
play a big part in promoting
new products or adding new life
to existing ones.
These are large posters that are
used in their restaurants.
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